Buying Guide

Edmiston works hard to place every yacht on our central agency list in the most competitive position. Although price continues to be the arbiter of purchase decisions, value is even more important. The quality, condition, history, pedigree and ‘dock appeal’ work with the correct price to leverage competitiveness.

Any client selling a yacht obviously wants to receive the maximum price. Currently the Super Yacht market is enormously complex – with special niches that dictate their own circumstances. Some seemingly similar yachts have considerably different values and sales potential. The dynamic of price and time is inextricably linked but we offer more sophisticated support than the simplistic advice of cut, cut, cut. While the price has to be right, we focus on extracting the strongest possible features and conveying them against a price that maximises the yacht’s value.

No other agent spends more money on marketing a client’s yacht. No marketing makes more impact, widening the potential interest worldwide.