Marketing

Yachts may be the world’s greatest luxury, but marketing them is a luxury no yacht can be without. The heavy emphasis we place on global marketing and special branding continues to pay dividends to owners.

Why Edmiston?

To counter the cost of yacht ownership, Edmiston will promote your yacht for charter. Certain yachts are as sought –after as the most exclusive hotels and as a direct result of careful management and marketing, this special cache adds value to the yacht, resulting in a premium price for both sale and charter.

We coordinate the production of brochures and feature our central agency yachts in the Edmiston Charter Directory as well as our Antennae magazine and advertising. We regularly advertise in leading international luxury lifestyle and business publications as well as the key yachting titles.

Yacht charter promotion by Edmiston has proven results and advantages, most importantly, we are determined to optimise the return from this prized asset.

Edmiston Advertising

Edmiston generates heavyweight public relations, including editorial pieces in important magazines worldwide. Our advertising campaigns are specifically designed to achieve both tactical and strategic objectives. The selling of yachts and yachting in different campaigns delivers the greatest impact for each initiative.

Charter Directory

The Edmiston Charter Directory is the definitive guide to the world’s finest yachts and destinations. The ‘red book’, as clients seem to call it, has nearly 200 pages devoted to the finest yachts in the world: 100 motor, 20 sail, 18 classics, 102 contemporary, and 45 yachts making their debut. From 100 metre giant motor yachts to 30 metre sailing sloops – the choice is unprecedented. Yachts are presented using the most dramatic layouts. We insist on the best photography to create an environment that is both inspiring and informative. Our destination guide lists over 400 places to see, anchor and dine. It is everything you need to know about the Mediterranean, Caribbean, Indian Ocean as well as long distance cruising to all four corners of the globe. The Edmiston Charter Directory – be in the right place, at the right time.

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